All projects undertaken by Future Focus Research research are conducted to the following standard and procedures.

– Interviewer Quality Control Scheme (IQCS)
– All research conducted by us is conducted in accordance with the MRS Code of Conduct
– We are registered under the Data Protection Act 1998 (DPA) to hold personal data and data bases for the purposes of Market Research
– We have responsibilities to ensure that its research work on behalf of its clients is conducted using appropriate methods and that the rights and interests of all those involved in the research process are protected.

IQCS
Future Focus Research have been members of the IQCS scheme since 1995.  Each year we have been successfully accredited.

IQCS accreditation includes a variety of quality control features including:

– Training of all interviewers
– Senior supervision and accompaniment of interviewers
– Interviewer briefings
– Back checking/verification of achieved interviews

MRS Code of Conduct
The Code of Conduct is designed to support all those engaged in research to maintain a professional standard; it gives assurance that research is conducted in an ethical manner; and it is needed to create confidence in, and to encourage co-operation among, the business community and the general public.

In following the principles enshrined in the Code of Conduct, we ensure that all personal data we collect is:

– processed fairly and lawfully
– only used for the specific and lawful purposes for which it is collected
– adequate, relevant and not excessive
– accurate and up to date
– not kept beyond fulfilling the purpose for which it is collected
– processed in accordance with the rights of data subjects
– kept secure

Data Protection
In our data collection work, we observes closely the provisions of the DPA.  In following the eight data protection principles enshrined in the 1998 Act, we ensure that all personal data we collect is:

– processed fairly and lawfully
– only used for the specific and lawful purposes for which it is collected
– adequate, relevant and not excessive
– accurate and up to date
– not kept beyond fulfilling the purpose for which it is collected
– processed in accordance with the rights of data subjects
– kept secure
– not transferred outside the EEU unless adequate protections are in place

 Research Ethics
We will always strive to conduct research in a manner that:

– ensures valid, informed consent is obtained before individuals participate in research
– takes reasonable steps to identify and remove barriers to participation
– avoids personal and social harm
– protects the confidentiality of information about research participants and their identities

We will also always strive to ensure that our research processes protect against distortion and bias in the interpretation of findings.