Nigel Beacom – Managing Director

Nigel Beacom started in the Market Research Industry in 1980 and set up his first Market research company MRNI research in Belfast in 1983. He went on to set up Market Research UK with 7 Offices across England, Scotland and Wales. MRUK was taken over by Cello Group PLC in 2007 and Nigel stayed as the Chairman until late 2010.   He set up Future Focus Research in 2010 and specialises in providing research and evaluation support to a range of private and public sector organisations.

He has wide experience of research with utilities, advertising agencies and healthcare as well as Central and Local Government. Recent clients have included Bristol Water, Wessex Water, Gloucestershire County Council, Somerset County Council, Forest of Dean District Council, Bristol Airport, and well as the NHS Clinical Commissioning Groups in Gloucestershire, Bristol, South Gloucestershire and North Somerset.


Kelly Jones – Director

Kelly is an accomplished researcher and has over twenty years’ experience in market and social research.  Her experience is broad-ranging and spans both public and private sectors and quantitative and qualitative research techniques.  Prior to setting up Future Focus Research she worked for CELLO mruk.  Kelly has a degree in Management Science from the University of Wales Swansea, and an MSc in Social Science Research from the University of Glamorgan.

Kelly is a fluent Welsh speaker.  Kelly’s clients have included the Welsh Government, , Rhondda Cynon Taf County Borough Council, Cardiff Council, CADW, Blaenau Gwent County Borough Council, Swansea University, and GoSafe.

LynneLynne Whiting – Field Manager

Lynne Whiting has worked in Market Research since 1985, starting as an interviewer working for Mori and Millward Brown. Lynne now manages our team of interviewers. Lynne has experience of working on all types of survey methodologies including CAPI, PDA, in home, face-to-face, street, in store, hall tests and mystery shopping.

Lynne is responsible for day-to-day allocation of work, timing and checking of questionnaires, continuous monitoring of fieldwork progress, quality control, arranging interviewer briefings and liaising with the project manager on all field issues including progress reporting


Isobel Savage – Financial Director

Isobel has been involved in the financial administration of Future Focus Research for over 25 years.  As Financial Director she oversees all the financial activity as well as assisting in the overall strategic direction of the company.

In addition to acting as the senior interface with our financial advisers, banks and auditors she is also the Company Secretary and in turn she assumes overall responsibility for credit control, processing payments, and payment of interviewers across the UK.